Question
We need to have a impressive presence at the first Logistics West Africa.
Approch
We need not only a great stand, but we also have to attract the visitors of this exhibition. How do we get in contact with the people walking , visiting the exhibition. Showing that we are there.
Result
We produced a high quality brochure about the company with photographs of the business and the people how do the job.
We made sure that every visitor of the stand got a bag full with information and a nice present. People walked with our bag on the whole exhibition. That was good exposure.
We had a promo contest on the stand. We made a copy of a container, put it in the stand, so people wonders why it was there… to start a conversation
