CasesCases Nigeria

Channelit

Short description

Channel IT is a distributor in Nigeria for more than 7 years. Main brands are: Dell, Talaris, Andrew. The reputation with resellers must approve. There are about 400 resellers. Dell is the most important branch for Channelit but the awareness of Channelit being a main distributor for Dell in Nigeria is low.

First ChannelIt has to start to gain more goodwill with his resellers. So they will see ChanneltIT as their preferred Dell distributor.

Target

Create awareness
Brand recognition

Target group

Resellers in Nigeria
End Users in Nigeria

Campaign Lagos

Outdoor Campaign
Printed advertising

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